Re: old design was oilheads-digest V1 #47

[Steve Makohin <wateredg@xxxxxxxxxxxx>]

On 1/7/04 12:33 AM, rennsport@xxxxxxxxx rennsport@xxxxxxxxx wrote:

>On Tuesday, Jan 6, 2004, at 21:59 US/Eastern, Steve Makohin wrote:
>>
>> I suspect that BMW Motorrad also stared "from the basement as far as
>> sales go". Don't they all? How does this relate to our discussion at 
>> hand?
>
>No BMw started from the ground floor by managing to keep dealers open 
>into the early 80s selling selling tired old airhead bikes. Ducati all 
>but shot themselves in the foot in the same time frame with major 
>quality control issues.

What does your response have to do with the starting of BMW Motorrad back 
in the 1920s, and their starting "from the basement as far as sales go" 
80 years ago? Please reread the quoted text to which you responded.




>>> What about BMW targeting the women riders? The fast growing segment of
>>> the moto public. Is that not to increase market share?
>>
>> What about it? So far you have not demonstrated a causal relationship.
>> Here's an example of why this is the case:
>
>
>Snip...
>
>>
>> To bring this back into the context of my response to your comments, I
>> have seen no indications that BMW Motorrad has a corporate objective of
>> increasing global or North American motorcycle market share (mind you, 
>> I
>> am not arguing for this point, so I have not dug for it either). If you
>> have something that _proves_ that BMW has adopted this objective, 
>> please
>> share. Any official BMW statement or document to this effect would
>> suffice.
>>
>
>Well lets suppose that BMW manages to grab 70% of the female rider 
>population, would this not raise their market share the slightest bit 
>(assuming of course that 70% is a significant figure in itself)? I do 
>not see the asian big three addressing women riders.
[snip]

Well that's a lot of assumptions, but no facts. Canadian Prime Minister 
Jean Cretien was once confronted with a "scenario of presumption" by the 
press, to which he responded "if my grandmother had wheels, she'd be a 
bus" (it just goes to show that virtually anything can be imagined, but 
we need to get back to facts rather than imagined scenarios to have a 
factual discussion).

As I have stated in the past, "If you have something that _proves_ that 
BMW has adopted this objective [of increasing market share], please 
share. Any official BMW statement or document to this effect would 
suffice."

To put this posting back into the context of my original response, there 
appears to be no proof that BMW has a corporate objective of increasing 
market share (which is different than increasing sales), and in fact, 
this is not necessarily a bad thing.

- -Steve

 Oakville, Ontario, Canada
 2000 R1100S/ABS, Mandarin

.

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