Re: old design was oilheads-digest V1 #47

[rennsport@xxxxxxxxx]

On Wednesday, Jan 7, 2004, at 09:25 US/Eastern, Steve Makohin wrote:

>
> Quick review:
>
>   Steve: Ducati, for example, has a market share that is smaller than 
> BMW
>          Motorrad's, and they have no plans to surpass BMW in sales.
>          {Context: A company can be successful with a small market 
> share,
>          and not have a corporate objective to increase market share.}
>
>  Robert: Yes but, Ducati started from the basement as far as sales go.
>          At least they are moving in the right direction.
>          {Steve is not sure how this response relates to his own
>          comment, shown above}
>
>   Steve: I suspect that BMW Motorrad also started "from the basement as
>          far as sales go". Don't they all?
>

We were talking about to different starting points. Oh well,,,

>  Robert: {You can read his comments near the top of this posting}
>
> It seems we're down a rat hole. To refocus, the points I have made in 
> my
> previous postings in this thread are:
>
>   o I have seen no evidence that proves that BMW Motorrad has a
>     corporate objective of increasing market share.
>

I never went looking for any nor do I require any.

>   o I have provided several examples of companies

that is when this post became boring to read...

:-)

Lets forget market share and look at brand awareness for a moment. I 
think we can agree that a company can achieve B. A. and not increase 
market share and increase profit. There are people out there that do 
not know that BMW even makes motorcycles (how many of these are 
potential customers is questionable). When I have told people that I 
ride a motorcycle, the usual response is; "You ride a Harley?" Maybe 
BMW wants to remain a niche player selling underpowered motorcycles at 
inflated prices. The difference between Ducati and BMW who both have 
high prices on their high end models is that Ducati delivers a bike 
with significant power, not so for BMW. As far as sport touring models 
go, Ducati's ST4 is less expensive than BMW K1200RS or R11RS. The same 
goes for Aprilia, another niche player.

Robert

95 R11RS
88 KRS Special

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