Re: Revards

["Someone 145 miles East of Hendersonville N.C." <rennsport@xxxxxxx>]

On Dec 15, 2004, at 6:21 AM, Tom Brown wrote:

> Bruno, Robert:
>
> Anyone who has the ability to talk candidly with a dealer will tell 
> you that it's a tough business.   BMW is very demanding of their 
> dealers and they don't do much to support them.    On the one hand, 
> they insist on BMW only dealership space, special signage, special 
> fixtures and decorating etc.
>
> Then, they put requirements on dealers that sell BMW rider clothing, 
> which also requires rather large minimum inventories and square 
> footage.



All the successful BMW dealers I have seen, have been multi-line 
dealers. The japanese bike dealers have the right idea, sell multiple 
brands AND ATVs AND watercraft. The attention to detail may not be 
there at the level of a good BMW dealer, but you know that the 
dealerships will always be there to buy new bikes and parts from.

Robert

04 Yamaha FZ6
http://moto.cv4.org

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