Re: A look inside BMW, quality, customers, etc (was "Don't buy a new model BM...

[PGK75S@xxxxxxx]

In a message dated 9/1/05 11:09:20 PM Eastern Daylight Time, 
wateredg@xxxxxxxxxxxx writes:

<< I recommend the book "DRIVEN: Inside BMW, the world's most admired car 
 company" for anyone who wants to understand BMW's direction, and why they 
 are the way they are. I believe that through understanding, you may gain 
 some insight into BMW, and perhaps ease some frustration if BMW's recent 
 direction has left you cold.
  >>


Of course everyone should form their own opinion but I found it toi be a real 
"puff" piece and wondered if it was underwritten by AG.

Paul
NJ

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