Re: Brand Awareness (was: "old design was oilheads-digest V1 #47")

[Steve Makohin <wateredg@xxxxxxxxxxxx>]

On 1/7/04 1:27 PM, rennsport@xxxxxxxxx rennsport@xxxxxxxxx wrote:

>On Wednesday, Jan 7, 2004, at 13:14 US/Eastern, Steve Makohin wrote:
>>
>>
>> For MANY answers to this question, refer to the responses on the 
>> "other"
>> list where people provided a flood of answers to the question "why do 
>> you
>> ride a BMW motorcycle." It appears that BMW bikes tickle a lot of
>> people's fancy. Much fewer than Honda, per se, but still a fair number 
>> of
>> people.
>
>Well the "other" list for the most part have sold their soul to BMW, 
>not exactly an unbiased opinion.
>
>:-)
>
>>
>>
>>
>> The part I wrote, which you did not quote, shows the fair 
>> identification
>> of an "apples to oranges" comparison. For review:
>>
>>   Robert: ...As far as sport touring models go, Ducati's ST4 is less
>>           expensive than BMW K1200RS...
>>
>>   Steve:  ...In one of your examples, we are making an "apples to
>>           oranges" comparison of a 130 hp 4-cylinder BMW K1200RS
>>           versus a 117 hp 2-cylinder Ducati ST4s, so I am not sure
>>           what your point is.
>
>The comparison is between sport-touring bikes from different companies. 
>What part of that do you not see?
>
>
>>
>> I stick to my original statement that I am not sure what conclusion you
>> want the readers to come to with such a "comparison".
>
>See above.
>
>>>
>>
>> Without a doubt (depending on how you define value)! Honda arguably
>> provides an even better "value" than premium motorcycle manufacturers 
>> do.
>
>That is very arguable, especially considering some of the awful Honda 
>dealerships that are in business.
>>
>>
>> Quite a while ago, for example, Honda publicly stated that their
>> intention was to dominate each segment of the motorcycle market. They
>> have not achieved that goal yet, but they are well on the way do doing
>> that (I don't know if it is possible for Honda to dominate some 
>> markets,
>
>Yes connsidering some of their own countrymen are producing bikes that 
>rival alot of what Honda produces.
>
>>
>>
>> You accurately state "That there are other options in the sport touring
>> realm of motorcycles with better value [than BMW's]." I say that this
>> only matters to BMW if BMW's sales are cannibalized because of their
>> competitors' products. It appears not to matter much to most BMW 
>> riders,
>> either.
>>
>By that last sentence you imply repeat sales. What about new customers 
>who see the Honda VFR, Yamaha FJ 11300, etc?

I have responded to you offline for apparent lack of list interest in 
this chat.

- -Steve

 Oakville, Ontario, Canada
 2000 R1100S/ABS, Mandarin

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End of oilheads-digest V1 #52
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