Re: Losing a Dealer

[Don MacQueen <dmac@xxxxxxxxxx>]

Bruno Valeri wrote:

- -in response to Robert W Munday:

>  >This has been a disastrous year for BMW motorcycle dealers.
>
>This is so surprising. What about the stats that suggest BMW
>keeps increasing volume and market share?

Is the the marketplace or is it BMW corporate squeezing the vise?

BMW motorcycle sales are off worldwide this year, and off by an even 
greater percentage in the US.  Even with the arrival of the R1200GS, 
and the updated K1200LT the rest of the existing, relatively stale 
product lineup can't make headway in a relatively soft economy, with 
both new offerings from competitors and the announcement of new *BMW* 
models turning the current models into lame ducks.  Factor in that 
BMW offered very little in buyer incentives this year compared to 
years past, and even the good dealers found themselves squeezed 
mightily.

- -- 
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Don MacQueen, Shelby NC
Ride like you're invisible;
Oscar don't see you nohow.
'95 R1100RS
'75 R90/6
'00.5 RSV Mille
'88 K75s (challenged)
'99 A4 Jetta TDI
'01 Great Googoolee Moogoolee
'02 BikeE E2
WolfPack #004 emeritus
BMWRA, BMWMOA, TDIclub.com, HRCA
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