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Re: BMW Motorcycles featured prominently in Cycle World magazine
- Subject: Re: BMW Motorcycles featured prominently in Cycle World magazine
- From: "Steve Makohin" <wateredg@xxxxxxxxxxxx>
- Date: Tue, 19 Apr 2005 16:38:57 -0400
> re: Cycle World's tone is sending signals that BMW Motorrad has shaken
> the "slow, heavy, underpowered motorcycles with 'character', made for
> eccentric, affluent gentlemen" image. (Steve)
> Too bad.
> Better to say "moved away from" rather than "shaken," as there's nothing
> wrong with former.
> Clearly any company that sells a 507-hp M5 ought to have some performance
> motorcycles, but OTOH they don't sell very many and the other vehicles
> have to have some redeeming characteristics other than outrageous
> performance to be successful.
> Rather than calling Cycle World's viewpoint "racist," which is frankly
> quite accurately descriptive, I'd rather call it immature and
> testosterone-overdosed. It sells a lot of iron and is a tried and true
> formula. Like the Marlboro man in fact. BTW, all girls like beer.
Before this thread gets waaaaay out of hand, please note that the expression
"slow, heavy, underpowered ..." is NOT a quote from Cycle World, but
rather, it is my description of the tone set by the article. I suggest that
people read the article before they form an opinion on it.
- -Steve Makohin
Oakville, Ontario, Canada