[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
Re: BMW Motorcycles featured prominently in Cycle World magazine
- Subject: Re: BMW Motorcycles featured prominently in Cycle World magazine
- From: Robert Silas <robert.silas@xxxxxxxxxxxx>
- Date: Mon, 09 May 2005 23:53:17 -0400
If it is possible, please send me the publisher's address of the "Cycle World"
thanks in advance
----- Original Message -----
From: Kent Christensen
Sent: Tuesday, April 19, 2005 2:47 PM
Subject: re: BMW Motorcycles featured prominently in Cycle World magazine
re: Cycle World's tone is sending signals that BMW Motorrad has shaken the "slow, heavy, underpowered motorcycles with 'character', made for eccentric, affluent gentlemen" image. (Steve)
Better to say "moved away from" rather than "shaken," as there's nothing wrong with former.
Clearly any company that sells a 507-hp M5 ought to have some performance motorcycles, but OTOH they don't sell very many and the other vehicles have to have some redeeming characteristics other than outrageous performance to be successful.
Rather than calling Cycle World's viewpoint "racist," which is frankly quite accurately descriptive, I'd rather call it immature and testosterone-overdosed. It sells a lot of iron and is a tried and true formula. Like the Marlboro man in fact. BTW, all girls like beer.
End of oilheads-digest V2 #109